5 Tips for Creating a Recorded Weet Video That Sells
by Ashley Villegas
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Video is an integral part of client contact and with the right approach you can get your message across to potential clients in less time than it takes to write a proposal. Use a Weet recorded video as an introduction to your services (or to follow up with existing clients) prompting them to take the next step. Your video should include relevant information to their specific needs to encourage a response.
Thanks to Weet’s collaborative interface, you can also answer any inquiries directly in the Weet. Need to update some information? Not a problem. You can update your Weet even after sharing the link. Weet also has auto-transcription enabled to substitute your videos so your recipients get a summary before hitting play.
Here are a few ways you can create video that matters to your client and helps drive sales.
1. Keep It Short
Our AI has determined that the ideal duration of a video is 2:30 so this is the default section duration in a Weet. With packed agendas and the fast pace of this remote work world, your recipients have limited time to take action and make decisions, so keep it short and get to the point in your introduction. We recommend keeping your video to this length, however you can add as many sections as you like for follow up.
Short videos are the most efficient since they are direct and highlight your main points. Through timing yourself, you can perfect the message by outlining your main points in advance, thus driving value home a lot quicker. Weet also allows you to review a section before finalizing it so you can make any new updates fast.
Being able to finalize your message before committing to it allows you to limit any time wastage so you can leave out anything irrelevant to your prospects. You can hash out any details in the comment interface.
2. Don’t Try to Make a Sale in Your Video
Instead of trying to get a sale, focus on getting someone’s attention with a compelling value statement about how you have been able to help clients like him/her. This enables you to get the attention as well as the interest, which will make it easier for the next step.
3. Your Hook Matters
A hook will get your clients engaged, so it’s important! To do this with your video, start by introducing yourself and your company and then follow up with your hook. A hook is anything you may use to capture attention and help your contact feel engaged as they continue to watch your video.
4. Attitude Is Important
Having a positive attitude is key for a good presentation.This shows through a video format that is relaxed. Using body language, and hand motion makes for a better experience than rigidity. Speak with a smile to keep the audience focused on you.
5. Call to Action
Effortlessly record your message with video, screenshare, and audio. Recipients still see your face when you share your screen, personalizing your message even more and minimizing confusion.
Weets can help you create the right approach to increase the quality of your sales conversations. Think about the growth of sales if all your video action resulted in a ten percent conversion or more.
Perfect your pitch with practice and consistency. Make recorded video an effective part of your sales process. You can share any tips and tricks with your team on Weet too! Set up regular workshops, share successful examples, correct any mistakes encountered and keep a record of who’s watching with analytics to keep your sales team engaged. Before making a video, understand what you can offer your audience and practice in identifying their specific problem and offering a working solution to build meaningful relationships.